How Much Content Does Your Chatbot Really Need?
More content doesnât always mean better answers.
What truly matters is whether your chatbot is trained on the right contentâanswers to real user questions.
Use the steps below to make sure your chatbot has just the right amount of useful content (not too much, not too little).
What Kind of Content Does Your Chatbot Need?
Hereâs a step-by-step plan to help you decide:
1. Start with Real Questions
Before adding content, figure out what your customers are asking most often.
đ How to do it:
- Look at the last 3â6 months of support tickets, live chat conversations, or emails.
- Group similar questions into themes like Shipping, Billing, Returns, or How to use the product.
đ Then:
- Focus on the most common and most frustrating issuesâthese are your top priorities.
- Try to cover topics that make up 80% of all questions.
đ§© Next:
- Check if these questions are already answered in your FAQs, manuals, or help articles.
- If anything is missing, plan to create new Q&A pairs or short text snippets to fill the gaps.
2. Estimate How Much Content You Actually Need
You donât need hundreds of pages. Here's a quick guide:
đĄ Tip: Start small. Add more only when needed based on real chats.
3. Focus on Quality, Not Quantity
Your content should be:
- Relevant: Remove sales fluffâstick to clear, helpful answers.
- Consistent: Use the same words everywhere (e.g., say âplanâ or âsubscription,â not both).
- Up to date: Donât upload old versions of PDFs or help docs. Replace outdated ones.
4. Pick the Right Format for the Job
Each type of content works best for certain use cases:
5. Keep Improving with Real Feedback
Once your chatbot is live, check how it's doing:
- Go to Data Sources â AI Suggestions to see what questions are missing or unclear.
If the same type of question goes unanswered in 10%+ of chats, update or add content.
- Preview new answers before they go live.
- Remove outdated docs to avoid confusion or conflicting replies.
Ready to Start?
- Go to your Data Sources section.
- Upload your top 5â10 FAQ pages or help docs.
- Launch, test, and improve as you go.
Your chatbot will improve weeklyâjust keep listening to what users need.
Frequently Asked Questions
Can I have too much content?
Yes. Too much unfocused content can confuse your chatbot and lead to wrong answers. Stick to whatâs truly helpful.
How often should I add new material?
Add updates whenever you launch a new product, update a policy, or notice common unanswered questionsâusually once a week or every two weeks.
Can I start with just one PDF?
A well-organized PDF or a strong help page is enough to get started.